5 Ways To Shape Up Your Amazon Selling Strategy During Covid-19

Amazon selling strategy

During the current coronavirus outbreak, most Amazon sellers are finding it difficult to cope up with the recent changes in its policies, ever increasing demand patterns, supply chain delays, surges in seller fees, and whatnot! Glance through the various ways you can continue to sail smooth on Amazon with a robust selling strategy:

1. Keep Abreast Of Amazon’s Policy Changes

The first interim policy change pertaining to COVID-19 took place in the month of March, 17th march 2020, to be precise. It entailed restrictions on FBA inventory shipments for non-essential items at its EU and US warehouses, along with acceptance of products that are high on demand, but deemed as essential now. This policy change was crucial to free up warehouse space for essential items such as groceries, household staples, baby necessities, medical supplies, pet supplies, beauty products, and more. All of these are apparently the most needed products that customers require to stay healthy and safe while being constricted to stay at the comfort of their home during these unprecedented times.

It was a state of bewilderment for Amazon sellers, especially the ones who are earning revenue by selling non-essential items. And as every consumer or potential buyer is forced to stay at home, the demand for some items, such as books, craft supplies, toys and games, and home office supplies is increasing immensely. Sellers are having a hard time meeting these high demands in the light of the current FBA inventory shipment restrictions.

To make matters worse, Amazon has forbidden the creation of new listings for products pertaining to the novel coronavirus., including face masks and hand sanitizers. Additionally, it is also keeping a check on its marketplace for any false or misleading claim made in backend search terms and product descriptions. Recently, Amazon barred over a million product listings claiming such false COVID-19 claims. This calls for a routine auditing of Amazon listings by the sellers to not only prevent suspension of the seller account, but also ensure compliance of Amazon’s policies.

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