Client Success Story
Client Profile
Operating a portfolio of distinct brands under one parent organization, the client is an international framed art retailer with showrooms and fulfillment hubs spanning North America, Europe, and Asia.
An in-house procurement team identifies original works at galleries, fairs, and studios worldwide, while a dedicated reproduction unit recreates each piece into a frame-ready product line built for residential buyers, interior decorators, hospitality designers, and gallery curators.
In recent years, the company has expanded its presence in the online marketplace beyond framed art, building a foothold in designer mirrors, area rugs, and other home décor accessories.
Engagement Scope
The client approached Team4eCom for reviving their Amazon US presence and bringing it on par with the performance of their owned Shopify ecosystem. They wanted a partner that could rebuild every brand storefront from scratch, refresh the product catalog with marketplace-ready copy, and produce A+ content that did justice to a visual-first product line.
The scope also included aligning storefront design with the client’s existing brand identity, reorganizing thousands of SKUs into discoverable categories, and setting up a sustainable workflow to onboard the hundreds of new framed art pieces being added each month.
Project Challenges
We conducted a comprehensive audit of the brand's multiple storefronts to understand why earlier Amazon investments had not delivered the expected results. The audit revealed several recurring issues affecting performance:
Our Approach
Team4eCom rebuilt the client’s Amazon presence in clearly defined stages, with each step addressing a specific issue identified during the initial review.
We assembled a team of experienced copywriters, keyword researchers, designers proficient in Canva and Photoshop, and an Amazon data specialist. The data lead handled bulk catalog updates quickly and accurately across large volumes of SKUs.
We cleaned, deduplicated, and remapped the listing into the correct collections, categories, and subcategories. As each listing was mapped for the relevant collection, it ensured that the product had a better chance of gaining visibility across Amazon.
We designed a consistent storefront aesthetic across every brand and carried it through into the A+ modules. This helped keep the brand experience aligned across discovery, storefronts, and product detail pages.
We replaced text-heavy A+ listings that were not in line with the client’s appeal with more visual banners optimized for mobile browsing. This was a more suitable format for visually driven products like framed art.
We added more navigational tabs, prioritized bestsellers, and created dedicated space for new arrivals, improving visibility for newly launched products that had previously been overlooked despite weekly additions.
We addressed suppressed listings by reviewing their suspension notices and resolving them one at a time. In most cases, missing or incorrect product information was the primary cause behind listing suppression on Amazon.
We submitted additional documents and supporting information to Amazon Support to help authenticate the client’s data and improve the brand’s credentials. This opened up more seller-side publishing options.
We identified closely matched framed art pieces and grouped them into multi-option listings. This improved the likelihood that a single product detail page visit would convert, especially for items that were undiscovered previously.
Where the client’s web store information was incomplete, our copywriters worked with the procurement team to gather the missing details and craft an engaging, complete product copy. Backend search terms were also added and updated for seasonal relevance.
We helped establish a single point of contact within the client’s team to manage escalated issues, especially suppressed listings, and to coordinate new inventory updates that often arrived with limited product data.
Results Delivered
Within the first 12 months of the engagement, the revamped Amazon presence helped us deliver consistent, year-over-year gains across every metric the client tracked—from top-line sales and order volume to buyer loyalty and account health.
Year-over-Year Increase in Total Order Items
Year-over-Year Ordered Product Sales Growth
Year-over-Year Growth in Units Ordered
Refund Rate Achieved, Down From ~11% in Mid-2023
Secondary Brand Repeat Customer Rate (Q2 2023)
Repeat Customer Rate on the Top-Performing Brand (Q2 2023)
Get In Touch
From A+ Content development to storefront redesign and listing reinstatement support, our Amazon account management services relieve internal teams of work that slows execution.
We deliver results through clear ownership, marketplace expertise, and a process built to support ongoing inventory additions at scale. Write to us at info@team4ecom.com to request a quote.