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Client Success Story

20% Weekly Sales Growth Achieved Through Strategic ASIN Reinstatement

The client

A Leading United Kingdom-Based Dietary Supplement Retailer

Our client, a mid-sized UK wellness brand offering nutritional supplements and self-care products, manages over 140 ASINs across Amazon UK. The company maintained a strong and consistent growth trajectory on Amazon, reinforcing its position as a key player in the marketplace.

PROJECT REQUIREMENTS

ASIN Reinstatement, Amazon Case Management, and Compliance Monitoring

Faced with urgent sales disruption due to suppressed listings and suspended ASINs, the client approached us with the following tasks:

Client Challenges

Amazon Policy Violations, Documentation Gaps, and Poor Appeal Structuring

1

ASIN Suspensions Affecting Account Performance

The Issue: Discrepancies were detected between listing titles, bullet points, and backend attributes, while labeling gaps and missing disclaimers raised additional compliance alerts.

The Impact: The suspension of these high-performing SKUs disrupted cash flow and sales momentum, downgrading the account’s status to “At Risk.”

2

Suppressed Listings Undermining Discoverability

The Issue: The root cause of listing suppression was missing certificates, incomplete compliance documentation, and non-compliant image assets.

The Impact:

  • Product discoverability across essential categories decreased, resulting in fewer listing impressions and conversions.

  • Suppressed listings lost organic ranking positions and Buy Box eligibility, further reducing visibility in search results.

  • Brand credibility was negatively affected by inconsistencies in product details and missing information.

3

Ineffective Appeal Workflows

The Issue: The client’s earlier reinstatement appeals lacked detail and failed to abide by Amazon’s required Plan of Action (POA) format.

The Impact: Each submission was rejected with automated responses that offered little clarity, further stretching the downtime.

4

Gaps in Internal Compliance Expertise

The Issue: The client’s in-house team had limited expertise in Amazon’s policy process, including POA structuring and handling Brand Registry escalations.

The Impact: Delays in case resolution created workflow bottlenecks and added overhead.

Our Solution

A Structured Reinstatement Workflow with Expert-Led Case Management

Our Amazon specialists conducted a full-scale policy compliance and listing audit, identifying specific violation patterns and content inconsistencies. Each ASIN’s suspension notification was cross-referenced with inventory data, Certificates of Analysis (COAs), and listing copy to isolate the real triggers. The review uncovered expired COAs, backend attribute inconsistencies, and label-to-image mismatches that triggered policy violations.

1

Amazon Listing Restoration & Content Compliance

Following the compliance audit, our team concentrated on reinstating suppressed listings by resolving catalog discrepancies, optimizing listing content, and updating assets to meet Amazon’s policy standards. Each revision was carefully aligned with Amazon’s Product Detail Page Rules, Category Style Guides, and Image Policy Requirements to ensure listing accuracy and long-term compliance.

Key Actions Implemented:

  • Replaced low-resolution or non-standard product images with those meeting Amazon’s image specifications—white background, correct dimensions, and no additional graphics or text overlays.

  • Revised product titles, bullet points, and descriptions to ensure accuracy, policy compliance, and consistency with category-specific guidelines.

  • Submitted verified documentation, including Certificates of Analysis (COAs) and required regulatory disclaimers, through approved Seller Central support channels.

2

ASIN Reinstatement Strategy

Each appeal was meticulously redesigned to address & fix ASIN suspensions. We replaced unstructured appeal drafts with concise, evidence-based plans outlining the root cause, the action taken, and future safeguards.

Key Actions Implemented:

  • Drafted category-specific POAs for each case.

  • Integrated compliance best practices into appeal language for faster approvals.

  • Developed internal guidelines for recurring Amazon case use.

3

Amazon Case Management

After submitting the appeals, our team managed all communications to ensure steady progress and timely resolution. Each case was tracked from submission to closure with clear documentation and escalation control.

Key Actions Implemented:

  • Created a centralized tracker to record all case IDs, submissions, and Amazon responses.

  • Escalated priority cases through the appropriate Seller Performance and Brand Registry channels.

  • Monitored case timelines to minimize delays and maintain consistency across all reinstatement requests.

Project Outcomes

9 ASIN Successfully Reinstated

Returned to live status within 16 business days, including several top-performing SKUs.

15 Listings Restored

Enhanced visibility and buy-box competitiveness, boosting sales by 34%.

Account Health Restored

Amazon account health status updated from “At Risk” to “Healthy”, ensuring uninterrupted sales operations and improved compliance standing.

Buy Box Eligibility Regained

Reinstated ASINs regained Buy Box eligibility across key SKUs, strengthening catalog performance and sales momentum.

We had almost given up after multiple appeal rejections. The team’s precise handling of Amazon’s escalation process got our listings reinstated quickly and efficiently.

— eCommerce Head, UK Wellness Brand

Contact Us

Struggling with ASIN Suspensions or Suppressed Listings?

Our specialists handle everything—from Amazon listing restoration and ASIN reinstatement to complete Amazon account health management. Reach out to us today at info@team4ecom.com for a quick resolution.