Client Success Story
Boosting Sales And Conversions For A Flooring Retailer With Accurate Product Upload Services
- Accurate Product Data Entry
- 100%
- Accurate Product Data Entry
- Improvement in Operational Efficiency
- 35%
- Improvement in Operational Efficiency
- Faster Product Catalog Updates
- 50%
- Faster Product Catalog Updates
The Client
A Renowned Flooring Service Provider
The client is a web-based retailer that offers a wide selection of carpet, tile, hardwood, bamboo, and rug flooring. A premier flooring retailer since 1995, the company is dedicated to offering the latest product lines along with superior customer service and competitive prices.
Project Requirements
Product Data Upload for eCommerce Store
The client was looking for reliable data entry services for their online custom flooring store. We had to capture product information (including data and images) from their catalogs or manufacturer's website, create relevant product descriptions, retouch images, add meta titles, and enter everything into an Excel spreadsheet.
Our Solution
Delivering End-to-End Product Management Services
We helped the client with complete product management solutions. Our eCommerce data entry experts populated the product data in batches in excel spreadsheet. Our services included filling out a spreadsheet with products, editing images, setting up attributes, and uploading the files on a client's FTP site.
- Our product entry specialists extracted and entered all the requisite data pertaining to the product, viz., product name, model, brand, description, quantity, weight, availability, price, tax class (for taxable items, adding a set percentage markup to the products), image, and URL to the spreadsheet.
- Customized product attributes by creating a master list of options, including size, color, model, version, and so on, and assigned values to those options.
- Edited and enhanced the product images. This included creating product cutouts, cropping, retouching, masking, resizing, and converting low-resolution images into high-resolution ones using AI tools while considering the limitations of upscaling product photos.
- Created relevant and unique product descriptions for each item.
- Created discount coupons, promotional features, and special-event offers.
Project Outcomes
Outsourcing product data entry brought significant advantages to our client:
- The updated and accurate product catalog improved the client's sales and conversion metrics.
- The client's operational efficiency substantially increased, freeing up their time and allowing them to focus on other growth opportunities.