Client Success Story
Rebuilding Amazon Storefront And A+ Listings For A Global Art Retailer
- Year-over-Year Increase in Total Order Items
- 29%
- Year-over-Year Increase in Total Order Items
- Year-over-Year Ordered Product Sales Growth
- 20.21%
- Year-over-Year Ordered Product Sales Growth
- Repeat Customer Rate on Top Brand
- 13.42%
- Repeat Customer Rate on Top Brand
Client Profile
An Internationally Established Framed Art Brand With Multi-Region Operations
Operating a portfolio of distinct brands under one parent organization, the client is an international framed art retailer with showrooms and fulfillment hubs spanning North America, Europe, and Asia.
An in-house procurement team identifies original works at galleries, fairs, and studios worldwide, while a dedicated reproduction unit recreates each piece into a frame-ready product line built for residential buyers, interior decorators, hospitality designers, and gallery curators.
In recent years, the company has expanded its presence in the online marketplace beyond framed art, building a foothold in designer mirrors, area rugs, and other home décor accessories.
Engagement Scope
End-to-End Amazon Catalog and A+ Content Overhaul Across Brand Portfolio
The client approached Team4eCom for reviving their Amazon US presence and bringing it on par with the performance of their owned Shopify ecosystem. They wanted a partner that could rebuild every brand storefront from scratch, refresh the product catalog with marketplace-ready copy, and produce A+ content that did justice to a visual-first product line.
The scope also included aligning storefront design with the client’s existing brand identity, reorganizing thousands of SKUs into discoverable categories, and setting up a sustainable workflow to onboard the hundreds of new framed art pieces being added each month.
Project Challenges
Addressing Unorganized Data, Inconsistent Content, and Suppressed Product Visibility
We conducted a comprehensive audit of the brand's multiple storefronts to understand why earlier Amazon investments had not delivered the expected results. The audit revealed several recurring issues affecting performance:
- Unorganized listing data: Each brand had its own storefront, but none were actively managed. Most listings were incomplete, branding was inconsistent, and storefront-level data did not always reflect what was actually live.
- Stagnant listing performance on emerging brands: Newer brands with huge inventories had many products with zero views, little to no sales, and minimal daily or weekly clicks. Some of the same SKUs were performing well on the client’s web stores, pointing to an Amazon-side visibility problem instead of an issue with the product.
- Procurement-led copywriting: Listings were being drafted by art procurement specialists. They understood the artwork but not Amazon SEO or customer-focused copywriting, so titles did not follow Amazon’s prescribed format, keywords were often missing, and the product’s utility was rarely explained.
- No clear ownership across the account: Multiple agencies and Amazon store management providers had rotated through the account, and the client’s US team had also seen repeated handoffs. No single person was responsible for Amazon store performance.
- Backlog of suppressed ASINs: A growing number of listings had been suppressed by Amazon, but no one was tracking the reasons behind them or working through the fixes needed to reinstate them.
Our Approach
Improving Amazon Marketplace Management with Listing Enhancements, Data Reorganization, and Storefront Redesign
Team4eCom rebuilt the client’s Amazon presence in clearly defined stages, with each step addressing a specific issue identified during the initial review.
- 01
Assembling a Team
We assembled a team of experienced copywriters, keyword researchers, designers proficient in Canva and Photoshop, and an Amazon data specialist. The data lead handled bulk catalog updates quickly and accurately across large volumes of SKUs.
- 02
Reorganizing The Catalog
We cleaned, deduplicated, and remapped the listing into the correct collections, categories, and subcategories. As each listing was mapped for the relevant collection, it ensured that the product had a better chance of gaining visibility across Amazon.
- 03
Setting a Unified Visual Theme
We designed a consistent storefront aesthetic across every brand and carried it through into the A+ modules. This helped keep the brand experience aligned across discovery, storefronts, and product detail pages.
- 04
Recreating A+ Listings
We replaced text-heavy A+ listings that were not in line with the client’s appeal with more visual banners optimized for mobile browsing. This was a more suitable format for visually driven products like framed art.
- 05
Rebuilding The Storefront
We added more navigational tabs, prioritized bestsellers, and created dedicated space for new arrivals, improving visibility for newly launched products that had previously been overlooked despite weekly additions.
- 06
Reinstating Suppressed Listings
We addressed suppressed listings by reviewing their suspension notices and resolving them one at a time. In most cases, missing or incorrect product information was the primary cause behind listing suppression on Amazon.
- 07
Improving Account Authentication and Publishing Access
We submitted additional documents and supporting information to Amazon Support to help authenticate the client’s data and improve the brand’s credentials. This opened up more seller-side publishing options.
- 08
Creating More Sales Opportunities
We identified closely matched framed art pieces and grouped them into multi-option listings. This improved the likelihood that a single product detail page visit would convert, especially for items that were undiscovered previously.
- 09
Filling Product Data Gaps
Where the client’s web store information was incomplete, our copywriters worked with the procurement team to gather the missing details and craft an engaging, complete product copy. Backend search terms were also added and updated for seasonal relevance.
- 10
Streamlining Communication
We helped establish a single point of contact within the client’s team to manage escalated issues, especially suppressed listings, and to coordinate new inventory updates that often arrived with limited product data.
Results Delivered
Measurable Growth Across Conversions, Revenue, and Account Health
Within the first 12 months of the engagement, the revamped Amazon presence helped us deliver consistent, year-over-year gains across every metric the client tracked—from top-line sales and order volume to buyer loyalty and account health.
- Year-over-Year Increase in Total Order Items
- 29%
- Year-over-Year Increase in Total Order Items
- Year-over-Year Ordered Product Sales Growth
- 20.21%
- Year-over-Year Ordered Product Sales Growth
- Year-over-Year Growth in Units Ordered
- 29%
- Year-over-Year Growth in Units Ordered
- Refund Rate Achieved, Down From ~11% in Mid-2023
- 7.59%
- Refund Rate Achieved, Down From ~11% in Mid-2023
- Secondary Brand Repeat Customer Rate (Q2 2023)
- 11.45%
- Secondary Brand Repeat Customer Rate (Q2 2023)
- Repeat Customer Rate on the Top-Performing Brand (Q2 2023)
- 13.42%
- Repeat Customer Rate on the Top-Performing Brand (Q2 2023)