Client Success Story
Scaling Multichannel Operations For A UK Auto Parts Distributor
- On-Time Delivery Rate
- 96.3%
- On-Time Delivery Rate
- Increase in Sales
- 18%
- Increase in Sales
- Managed Marketplace Listings
- 1,500+
- Managed Marketplace Listings
Client Overview
A Leading Distributor of Authentic Auto Parts in the UK
Headquartered in Coventry, England, our client is a well-established distributor of authentic auto parts in the UK. Operating since 2015, the company is an independent distributor of automotive parts for popular American brands Ford, Chevrolet, GMC, and Cadillac. Over time, it has expanded its product range to include parts for a variety of European and international car brands, including Volkswagen, Renault, Fiat, and Jaguar.
Project Requirements
eBay Listing, Price and Inventory Management, and Strategic Multi-Channel Expansion
The project’s initial scope was to offer eBay account management services, including but not limited to price updates, catalog maintenance, and listings and inventory management. The scope later expanded significantly to cover multi-marketplace operations. Key requirements:
eBay Product Listing & Management
- Create new listings following client-defined guidelines.
- Manually adding accurate fitment data (vehicle compatibility) aligned with ACES standards.
Inventory & Pricing Updates
- Consistently track and adjust pricing and stock levels.
- Identify SKUs needing an update through eBay’s Listing Report/client-provided data.
- Prepare inventory update templates for upload or client processing.
- Preparing eBay-compatible inventory update templates and uploading them directly or handing them off to the client.
Marketplace Expansion & Growth
Following on-site discussions, the client identified Amazon, OnBuy, and Wix as the next marketplaces for expansion beyond eBay. Supporting these additional channels required a phased approach to extending the scope of work.
Project Challenges
Managing Platform Constraints, Fitment Accuracy, and Strict Listing Standards
Despite the project’s promising growth potential, execution required addressing platform limitations, precise part-matching, and strict formatting standards to ensure successful multichannel marketplace management.
- Title Formatting Constraints: Every product title had to begin with “For,” followed by the car make (e.g., “For Ford...”), with any deviation risking visibility & compliance, and requiring immediate escalation to the client.
- Complex Fitment Selection in eBay: The process of selecting the correct vehicle fitment was detailed and time-consuming, requiring exact matches for Model, Make, Variant, Year Range, and Engine Type. The eBay admin panel would also refresh unexpectedly, leading to lost progress and repeated rework.
- Platform Instability: Performance issues in the eBay admin panel, including slow response times and unexpected refreshes, would often reduce workflow efficiency and increase the likelihood of entry errors.
- Strict Quality Standards: Because automotive parts require precise specifications and compatibility accuracy, the client applied strict quality standards to every listing. Meeting them required a structured, multi-level quality control process before listings were approved.
Our Solution
End-to-End eBay Management with Expansion to Amazon, Wix, and OnBuy
We began with three full-time, dedicated specialists assigned exclusively to eBay listing operations, gradually expanding to an 11-member team to manage multi-channel operations, including listing creation and updates, pricing and inventory monitoring, and customer support.
- 01
eBay Listing Management
- Extracting and enriching product details from various client-provided vendor sources.
- Structuring product information, such as title, description, compatibility, and specifications, as per PIES standards.
- Manually selecting accurate fitments with a perfect match for Model, Make, Variant, Year Range, and Engine Type.
- Conducting checks during data entry and resolving any unclear or missing information with the client.
- 02
Dynamic Pricing & Inventory Maintenance
- Tracking vendor price updates through feeds to maintain competitive pricing and adjust marketplace listings accordingly.
- Exporting eBay Listings Reports or utilizing client-shared data.
- Mapping SKUs and Item IDs to ensure accurate product data updates.
- Populating templates with updated pricing and inventory values to prepare for upload, following client-defined standards.
- Uploading updated files directly to the platform or sharing them with the client for final processing.
- 03
Customer Support Services Integration
- Providing real-time assistance through eBay’s messaging system and email to resolve customer inquiries promptly.
- Improving response times, reducing return rates, and contributing to stronger seller ratings.
- Building buyer trust through consistent, helpful communication.
- 04
Multi-Tiered Quality Assurance
- Initial checks by team members for formatting, completeness, and fitment accuracy.
- Sample test from each batch by team leads to ensure consistency and compliance.
- Cross-verification with vendor data and client guidelines.
- Checklist-based review for validating source accuracy, fitment selection, title format, and detail completeness.
- A final QC by the client before listings go live.
- 05
Project Timeline And Expansion
- eBay Account Management for Auto Parts Distributors: The initial engagement involved hourly product listing assignments for their eBay store, with an emphasis on maintaining fast turnaround, accurate listings, and adherence to specific formatting and fitment standards.
- Extending The Scope to OnBuy: Building on the success of our work with eBay, the client tasked us with handling their store on OnBuy.com. This phase involved seamlessly integrating the client’s product catalog into this new marketplace while adapting to its unique standards and requirements.
- Adding Wix as a New Sales Platform: The client expanded their online presence by integrating Wix.com as an additional sales platform. This strategic shift enabled us to offer our “comprehensive multichannel management support to distributors”, where teams efficiently manage product listings across multiple platforms while navigating different standards and interface requirements.
- Dedicated Team for eBay Operations: The client onboarded three full-time employees under our dedicated resource model as their eBay operations grew significantly. This team was responsible for managing listings, updates, and fitments on the client’s eBay store.
- Managing Multi-Platform Operations at Scale: Thanks to our consistent delivery of high-quality, precision work, the client expanded the team to 11 full-time members as the project scope grew. Our team now manages all aspects of product operations, including uploads, pricing, inventory, and more, across their stores on OnBuy, eBay, Amazon, and Wix.
Project Outcomes
Results – Surpassing Platform Benchmarks
Our approach has driven measurable improvements in seller metrics, as demonstrated by the significant gains across multiple platforms. Below are the key outcomes for both eBay-specific and overall multichannel success:
- On-Time Delivery Rate
- 96.3%
- On-Time Delivery Rate
- Platform’s Benchmark: 95%
- Order Cancellation
- 0.6%
- Order Cancellation
- Platform’s Benchmark: 2%
- Valid Tracking Rate
- 99.2%
- Valid Tracking Rate
- Platform’s Benchmark: 95%
- Seller Response Rate
- 96.0%
- Seller Response Rate
- Platform’s Benchmark: 90%
- Product listings managed successfully across eBay, Amazon, OnBuy, and Wix.
- 1,500+
- Product listings managed successfully across eBay, Amazon, OnBuy, and Wix.
- Compliance achieved in product listings, maintaining consistent quality.
- 100%
- Compliance achieved in product listings, maintaining consistent quality.
- Increase in sales within the first quarter after expanding operations to new platforms.
- 18%
- Increase in sales within the first quarter after expanding operations to new platforms.