Client Success Story
Scaling Revenue For An Established Outdoor Brand Through Amazon PPC & Storefront Overhaul
- Sales Growth on Amazon
- 41.58%
- Sales Growth on Amazon
- Reduction in TACOS
- 29.33%
- Reduction in TACOS
- More Ordered Units
- 40.36%
- More Ordered Units
Client Overview
An Established, Multi-Channel US Outdoor Gear Brand
Our client is a US-based outdoor storage company offering a broad catalog of fishing and hunting gear. Selling through the Amazon marketplace and its own eCommerce site, it manages a large SKU volume and serves outdoor enthusiasts across the country. The company has earned customer loyalty through dependable product quality and consistent fulfillment.
Project Scope
Improve Amazon Conversions, Visibility, and Ad Efficiency Without Inflating the Budget
Despite a strong product range and early success on Amazon, the client was losing sales momentum. They approached Team4eCom to improve performance without increasing ad spend. The engagement called for a broader reset focused on strengthening the brand’s Amazon presence and improving ad efficiency.
Key requirements included the following:
- Content and Storefront Overhaul: Redesign the Amazon Brand Store and all product listings to deliver a higher-converting, more engaging experience.
- Amazon Paid Ads Management: Improve targeting, align landing pages with ads, and reduce cost-per-click inefficiencies to increase ROI without additional budget.
- Visual Storytelling: Develop compelling imagery, infographics, and short video assets to enhance brand identity and communicate product value.
- Cross-Channel Traffic: Use the brand's social platforms and D2C store to funnel high-intent visitors to Amazon listings.
- Category Diversification: Identify lower-CPC Amazon categories to reduce dependency on high-competition, high-cost primary keywords and gain additional visibility.
Key Challenges
Conversion Gaps, Operational Inefficiencies, and Missed Channel Opportunities
An initial audit of the brand’s Amazon presence identified three distinct performance issues, each contributing to underperformance. As a result, ad spend was directing traffic to customer journeys that were not adequately optimized for conversion.
- Conversion Barriers Across Every Touchpoint: Shoppers reaching the Amazon Brand Store through paid ads were landing on pages that failed to convert. The listing copy was factually accurate; however, it wasn’t engaging for the targeted audience (outdoor enthusiasts) and didn’t provide them the confidence needed to make a purchase.
- Operational Instability Impacted Brand Reputation: Repeated transitions between FBA and third-party fulfillment created delivery inconsistencies and led to a rise in customer service complaints. These issues fed directly into the brand's seller metrics, damaging visibility and buyer trust at a critical time.
- No Cross-Channel Traffic Strategy: The brand's own eCommerce site and social media channels were generating zero referral traffic to Amazon. This represented a significant missed opportunity—a segment of the audience was being left entirely untapped, with no mechanism to direct these high-intent visitors toward Amazon product pages.
- Overdependence on High-CPC Categories: The brand remained concentrated in high-CPC primary categories while underutilizing second-tier categories that offered lower-cost opportunities for additional sales. Product listings did not have appealing lifestyle imagery and infographics, limiting their ability to communicate value visually and support conversion.
Solution Delivered
Improving Storefront Experience, Amazon Ads Performance, and Traffic Quality
Team4eCom assembled a dedicated team, including Amazon PPC specialists, SEO strategists, eCommerce copywriters, A+ content designers, and creative editors, to address challenges identified during the audit.
- 01
Storefront Redesign for Higher Conversion
The Amazon Brand Store was redesigned with a clear commercial hierarchy. Bestsellers were prominently featured and visually distinct from supporting catalog items. Navigation was simplified to reduce drop-off, and expanded product categories helped reduce homepage clutter. Brand-explainer videos were also introduced, and multiple landing page variations were developed as per seasonal promotions.
- 02
Landing Page Alignment for Ad Campaigns
As a part of our Amazon SEO practices, each major ad campaign was mapped to a preferred landing page — either a category page, a product listing, or the storefront. Listing copy and visuals were revised to complement the specific messaging of active ads, ensuring consistency from click to purchase. Benefits and key product differentiators were highlighted on each landing page.
- 03
Revival of Second-Tier Product Sales
With a structured discovery process, we identified high-potential SKUs that had received no promotion earlier. Dedicated Sponsored Product campaigns were launched for these items, and they were also added into A+ content comparison modules for cross-promotion of products. Dynamic bidding was applied to maximize their visibility during peak search windows.
- 04
Ad Reach Expansion Across Related, Second-Tier Amazon Categories
Advertising reach was extended beyond the brand's primary categories into closely related subcategories. Display campaigns were launched in these spaces with competitive CPCs, introducing the brand to cross-category shoppers who were actively searching but had not yet discovered the brand's products.
- 05
Ad Creative and Messaging Improvements
All ad copy was rewritten to lead with benefits and customer outcomes rather than product specifications. Emotional triggers and urgency cues were incorporated to improve click-through rates. Curated lifestyle imagery replaced generic product shots in display ads, and short video snippets were produced for Sponsored Brand placements.
- 06
Traffic Diversification Across Channels
A structured traffic funnel was built connecting the brand's social retargeting campaigns, D2C promotions, and Amazon listings. Single-click paths for shopping were developed within the storefront to reduce bounce rates for traffic arriving from external sources.
Business Impact
Achieving Revenue Uplift With Lower Ad Costs
Comparing the six months following Team4eCom's engagement (December 2023 – May 2024) with the prior six-month period (June – November 2023), the brand recorded significant improvement across all tracked performance metrics. Revenue, unit volume, fulfillment performance, and ad efficiency all improved during the same period.
- Increase in Order Revenue
- 41.58%
- Increase in Order Revenue
- Revenue increased from $1.07M to $1.52M over the comparison period.
- Growth in Ordered Units
- 40.36%
- Growth in Ordered Units
- Units ordered rose from 26,961 to 37,845 during the same period.
- Rise in Shipped Revenue
- 46.00%
- Rise in Shipped Revenue
- Shipped revenue grew from $1.01M to $1.48M across the six-month period.
- Increase in Shipped COGS
- 32.72%
- Increase in Shipped COGS
- Shipped cost of goods sold increased from $853,855 to $1.13M, in line with higher shipment volume.
- More Shipped Units
- 27.98%
- More Shipped Units
- Shipped units grew from 31,124 to 39,835.
- TACOS Achieved (Down from 11.18%)
- 7.90%
- TACOS Achieved (Down from 11.18%)
- Ad spend efficiency improved by 29.33%, reflecting a substantial improvement over the prior period.