Empower Product Listing with Graphic-rich Content, Brand Story – Grab Buyer's Attention, Boost Sales
Amazon Seller Central EBC Pages continue to invoke curiosity and confusion. Unarguably a force in the Amazon marketplace, enhanced brand content pages are leveraged with Amazon's best product display features. They have the ability to transform standard listings into real sales generators. But there is a paradox at play—anyone searching for EBC description writing services is likely to come across many grey areas related to EBC guidelines. Inevitably, you won't find conviction among those offering EBC page creation as a service. The solution?
Equip yourself with real facts & choose professional Amazon copywriting enhanced brand content creation agencies.
EBC Best Practices: More Approvals | Saves Time for Business Critical Operations
EBC eligibility mandates having a professional Seller account and enrollment with Amazon Brand Registry, including owners of emerging brands using specific Amazon selling programs like Launchpad. Others facts you should know:
EBC content is different from Amazon Business Enhanced Content or A+ content
A+ pages are for vendors and allow uploading separate documents to product detail page
EBC content requires working with predefined templates for creating media-rich product pages
Once EBC is published, the earlier, existing standard product listing is suppressed
Content already published in the standard product listing page can be reused
ASINs that a seller owns via GCID or Global Catalog Identifier, can be repurposed for EBC listings
As the publisher, you can have up to 20 pending EBC submissions awaiting Amazon approval at a time
There are 5, preloaded modular EBC templates - Rose, Tulip, Orchid, Sunflower, and Lilly
Each template has image uploading and text placement restrictions
The big difference in working with an Amazon store optimization agency lies in the level of expertise. You get a dedicated project manager and seasoned in-house Amazon optimization teams, ready to collaborate. Real benefits include:
Our Amazon EBC pages creation services model employs seasoned Amazon writers, webpage copywriters, image editors, and data upload specialists. As a team, these professionals fast-track EBC page creation, leave negligible room for flouting Amazon rules, and quickly resubmit the copy for review if the first draft needs to be modified. As an Amazon seller, you get the enviable advantage of having more Live, active EBC listings versus your immediate competitors… this should satisfy you with real, measurable ROI!
Our Amazon seller central EBC pages creation service is driven towards increasing customer engagement. More engaging product pages means more likelihood of long scrolls, more browser time per product page, and greater chances of a sale. We design highly visual pages where images try to convey a product or brand story…converting casual browsers into interested customers means high business value listings!
EBC content is more visual and more likely to explain expected results from using a product. By displaying more product-in-use images, better captions, comparison charts, and smartly placed text that highlights product features, EBC pages leave little room for confusion… EBC listings can reduce negative reviews associated with misunderstanding a product's scope of utility or salient features!
Our Amazon enhanced listings experts realize that from customer reviews to product listings with impressively displayed images, Amazon sales are influenced by the degree of credibility a brand exudes. Product pages with more graphical content, enriched with information about the brand boosts this sense of trust among shoppers…EBC copywriting doesn't need a branding overdose. Instead, it should have smartly crafted brand stories that grab attention!
If you have been investing in paid ads and often find yourself helpless about why some Amazon campaigns have such poor conversion rates, relook at EBC as the big difference. These visually grabbing pages can be the excellent landing page for your Amazon PPC campaigns. Providing brand value assurance and a highly visual medium to understand product features, they can boost CPC campaign ROIs …EBC pages can be styled to boost CTR & catalyze more buyer interest, bringing about real sales!
Using hyper-promotional words like – Cheapest, most discounted, inventory clearance sale, etc.
Providing information about shipping timelines – Names of logistical partners shouldn't be mentioned
Over-the-top self-appreciating comments like – "Amazon's new number one bestseller…"
Claim-to-fame phrases like – "Awarded for being the best new skincare product of the year…"
Data patronizing optimism in customer reviews – "We have more than 1K happy customer reviews…"
Blurry images with poor-quality, almost unreadable text
Overstuffing branding images with captions, text, one-liners
Similar, almost duplicated images used across the EBC copy
Inserting links redirecting to external websites or marketplaces other than Amazon
The official waiting period can be up to 7 days from the date of submission of the EBC data but our teams have often come across pages being published and updated, even with revisions, within 2 days.
There is no difference how Enhanced Brand Content pages are displayed for the mobile, desktop, or Amazon's App. These pages will most probably auto-fit the images and content on all these devices. The mobile version might warrant the user to click on Description to view the EBC copy in its entirety, with all the images displayed clearly.
There are no rules here that say so. Yes, EBC pages should and often drive more CTRs and search results exposure but it matters how you are comparing. A well-performing product listing done in the conventional way might already have great customer reviews, knockout content, and hard-to-match prices—perfect ingredients to be a category bestseller. Our Amazon experts might suggest minor updates for such well-performing product pages rather than suppressing and replacing them with an EBC listing.