Product pages should contain more than a title, an image of the product and a bunch of features. Oftentimes, a description that only describes a product will not work. To be able to sell, you need—yes, you guessed it right—descriptions that are persuasive, ones that will nudge the visitors to buy. A professionally written product description has the power to convert a visitor into a buyer.
Majority of customers will not buy from a store that has incomplete or missing information. On the other hand, they’re most likely to gravitate toward one that gives a clearer picture of what the product has to offer. A product description opens a window of information about a product’s features and key benefits, so a visitor can make an informed choice before buying. The descriptions written by our product description copywriter are unique, lucid, SEO-friendly, and above all, relevant.
Selling products online is a tricky business. Your customers don’t have the opportunity to touch or feel the products physically. They can only rely on how your description describes a product. So, when the product descriptions aren’t written by a professional product description copywriter, you stand to lose your potential customers too often and too fast.
Brand identity: Writing product descriptions is more than just writing about products—descriptions should also be able to position your brand and create a unique identity.
Talking to the audience: The copy should be written specifically for the segment of customers you want to target. It should be able to communicate the way your target audience understands.
Explain the benefits: Giving visitors a load of information won’t do a thing. A description should highlight the key features and unique value proposition of a product and explain how they will benefit a user.
Easy-to-read: The ecommerce product description writer should be able to write in a way that makes the description scannable, or in other words, easy to read.
Language: Your descriptions need to do more than just describe the product. Product description copywriting is all about writing copy that is brief, succinct, and at the same time powerful enough to inspire a positive sentiment about the product. You want to stir the audience to take the action you want them to take—add that product to the cart and buy it!
We are specialized in providing original, SEO-friendly, and high-quality product descriptions through our SEO product description writing services. Some of the advantages you get by availing our ecommerce product description writing services are:
Niche-specific writers with domain expertise are used to ensure that the descriptions make a meaningful conversation with the audience
Well-researched and original product descriptions written for every product
A team of quality assurance associates and editors ensures error-free copy
A unique voice to your product descriptions to create a brand identity
Every aspect of description such as uses, functionality, highlights, benefits, specifications, is given equal importance in a write-up
Relevant and high-ranking keywords are organically used to enhance the ranking of your product pages in the search results
Compelling and easy-to-read descriptions written in a simple language
A project manager and a writer work dedicatedly on your project
A title needs to be descriptive, crisp and meaningful without being too lengthy. Copywriters in our product descriptions writing team understand that different platforms have different norms for creating titles. We create unique titles that perfectly describe a product and can be scanned and retained easily in the memory. Irrespective of platforms such as Amazon, eBay, or individual website, our title experts can create SEO-friendly titles enriched with relevant keywords and product features.
There are four golden rules to writing a product description: it should be original, easy to understand, engaging and error-free! Only it isn’t as easy as it might sound. To get it right, and to have product descriptions that can sell products, you should hire product description writers.
Our team of e-commerce product description writers can create descriptions that clearly elucidate why your offerings are appealing and different from the alternatives available in the market. And what exactly our content writers do to achieve this goal? They do extensive research on different aspects of a product and similar products sold by your competitors, and make use of simple, effective language to get the message across.
When we write, we make sure that the information is organized in paragraphs and similar information is grouped together. Key information like uses, benefits, USPs and value proposition of a product is given utmost preference.
Features of a product are their USPs (unique selling propositions). Therefore, presenting them in a manner that presents complete information about an offering is imperative. Our product description copywriter uses specific details of a product such as shape, size, color, company/artist/author, and notable features or markings, manufacture date, etc. in a presentable manner that can be scanned easily.
With our know-how of the e-commerce industry, we understand that every niche demands a different approach. The method of presentation varies according to the market segment the product is catering to. Our writers understand these intricacies and use an industry-endorsed approach to present the product features.
Although meta titles and descriptions may not directly impact the search-engine ranking of your product pages, they can certainly influence the click-through rate. With our SEO product description writing services, we can help you create attention-grabbing meta titles and descriptions. SEO-friendly meta titles and descriptions go a long way in creating a successful online identity. Each product description copywriter in our team is proficient in creating keyword-rich meta titles and descriptions keeping the ever-evolving SEO norms into consideration.
Ask for a FREE TRIAL before outsourcing e-commerce product description writing services to us. Our team of e-commerce product description writers will write sample descriptions in the shortest time possible.
info@team4ecom.com
+44 203 514 2601
+1 585 283 0055