Since the debut of e-Commerce in the 90s, Amazon and eBay have been two most sought after marketplaces. In their battle for market supremacy Amazon has emerged the winner of late, leaving eBay way behind.
In early days, eBay was the dominant company, reinventing itself as a clearinghouse for resellers from an auction house. However, Amazon later emerged as a retailer of gigantic proportions.
Customers have time and again exhibited their confidence in online marketplaces. The global digital buyer count has steadily risen through the past decade, now expected to cross 2.14 billion by 2021. Platforms like Amazon, eBay, Walmart, Rakuten, etc. are the dominating players in a landscape that’s set to make nearly $3.46 trillion in 2019.
Clearly, eCommerce markets have made online shopping and selling more approachable than ever. Owing to their utility, they have earned the trust of buyers and sellers worldwide. Unfortunately, the chances of succeeding in eCommerce marketplaces don’t grow with the opportunities.
Trying to stay ahead of the competitive market takes a lot of work. Supervising marketplace management services, optimizing product listings, Amazon/eBay/other platform-based pricing, updates- there’s a lot of juggling on the seller’s part. Amidst that chaos, mistakes slip in. If left unchecked, they balloon into issues that can fatally harm a business.
Continue reading “The 7 Deadly Sins of eCommerce Marketplace Management”
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