A common mistake most businesses do is sorting search results by attributes based on anything other than relevance, leading to low-quality results. While an optimized product categorization is the crux of a successful product discovery strategy, many businesses still don’t know how to perform it correctly. Do you know that only 10% of eCommerce sites address this issue and optimize their product taxonomy to retain users? Organizing products in categories without relevance will lead you nowhere. To make product discovery quick and simple for users and enhance the chances of conversions, you must optimize your eCommerce product taxonomy. But how?