How eCommerce Content Enrichment Services Drive Your Sales

product description

The average cart abandonment rate in eCommerce is in excess of 69% and the single most significant factor behind this horrendous rate is lack of pertinent product descriptions. Therefore, if you are running an eCommerce store, enhancing the shopping experience of your buyers with enriched content should be your top priority.

Bringing the customer to the checkout page in itself is a tedious task and takes a lot of effort and persuasion. When the buyer leaves the cart on the last step, it is no less than a tragedy. You can avoid this loss of business adopting eCommerce content enrichment. If you are not an expert on this important business function it is best to seek eCommerce content enrichment services of a specialized service provider. Successful retailers often outsource catalog management and simply concentrate on their core business – sales.

Writing enriched product descriptions with relevant information is a niche task that calls for special skills and industry experience. Instead of hiring expensive resources with these skills you should outsource your product data enrichment services to a vendor that gives you easy access to such resources. They provide contextual and useful information to your visitors and help you drive sales.

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Advantages Of Data Cleansing Services for An eCommerce Business

eCommerce Data cleansing services

What is the point of collecting data if you cannot utilize it for your business’ growth? Some businesses spend years to understand their customers, while you can find the answers to all your questions in the data. Data may be customers’ chats, complaints, and sales numbers for you, but it also includes your customers’ behavior, traditions, values, likes & dislikes, and holds the key to defining your future business goals. If you examine the data carefully, it could be the perfect tool to define your customers’ expectations.

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Getting Amazon Product Photography Right The First Time

Getting Amazon Product Photography Right

Given that  as many as 32% marketers think that visual content is the most prominent factor contributing to product sales, it becomes imperative for online sellers to put up high-quality, enticing photos on their product detail page, effectively grabbing the attention of the potential customers. And it goes without saying that Amazon is no exception.

So, if you are an Amazon seller, and intend to go about product photography  all by yourself, then you must follow the below-mentioned tips to get it right:

Keep the product and target audience in mind

Before jumping onto selling your products online on Amazon, you must first be clear about what product you are offering, and who all are going to buy your product. You should have a clear understanding of what requirements does the offered product fulfill and why your prospects will be interested in buying it for that matter.

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