The average cart abandonment rate in eCommerce is in excess of 69% and the single most significant factor behind this horrendous rate is lack of pertinent product descriptions. Therefore, if you are running an eCommerce store, enhancing the shopping experience of your buyers with enriched content should be your top priority.Continue reading “How eCommerce Content Enrichment Services Drive Your Sales”
What is the point of collecting data if you cannot utilize it for your business’ growth? Some businesses spend years to understand their customers, while you can find the answers to all your questions in the data. Data may be customers’ chats, complaints, and sales numbers for you, but it also includes your customers’ behavior, traditions, values, likes & dislikes, and holds the key to defining your future business goals. If you examine the data carefully, it could be the perfect tool to define your customers’ expectations.
Given that as many as 32% marketers think that visual content is the most prominent factor contributing to product sales, it becomes imperative for online sellers to put up high-quality, enticing photos on their product detail page, effectively grabbing the attention of the potential customers. And it goes without saying that Amazon is no exception.