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5 Ways To Shape Up Your Amazon Selling Strategy During Covid-19

During the current coronavirus outbreak, most Amazon sellers are finding it difficult to cope up with the recent changes in its policies, ever increasing demand patterns, supply chain delays, surges in seller fees, and whatnot! Glance through the various ways you can continue to sail smooth on Amazon with a robust selling strategy:

1. Keep Abreast Of Amazon’s Policy Changes

The first interim policy change pertaining to COVID-19 took place in the month of March, 17th march 2020, to be precise. It entailed restrictions on FBA inventory shipments for non-essential items at its EU and US warehouses, along with acceptance of products that are high on demand, but deemed as essential now. This policy change was crucial to free up warehouse space for essential items such as groceries, household staples, baby necessities, medical supplies, pet supplies, beauty products, and more. All of these are apparently the most needed products that customers require to stay healthy and safe while being constricted to stay at the comfort of their home during these unprecedented times.

It was a state of bewilderment for Amazon sellers, especially the ones who are earning revenue by selling non-essential items. And as every consumer or potential buyer is forced to stay at home, the demand for some items, such as books, craft supplies, toys and games, and home office supplies is increasing immensely. Sellers are having a hard time meeting these high demands in the light of the current FBA inventory shipment restrictions.

To make matters worse, Amazon has forbidden the creation of new listings for products pertaining to the novel coronavirus., including face masks and hand sanitizers. Additionally, it is also keeping a check on its marketplace for any false or misleading claim made in backend search terms and product descriptions. Recently, Amazon barred over a million product listings claiming such false COVID-19 claims. This calls for a routine auditing of Amazon listings by the sellers to not only prevent suspension of the seller account, but also ensure compliance of Amazon’s policies.

How to Write Good Product Descriptions That Sell-3 Tips with Examples

Writing product descriptions is an odd art. It’s basically stringing up words that can get you sales. At the same time, it’s a balancing act between appeasing a ranking algorithm and solving a customer’s query.

Like we said, odd!

And yet, if you don’t master this art, your online sales figures are as good as doomed. After all, there’s a reason why product content writing services have such a massive fanfare in eCommerce circles!

87% of shoppers consider product content a crucial factor when buying online
50% of customers return products because the item didn’t match its descriptions
98% of buyers abort the idea to buy a product because of inaccurate/incomplete description

Clearly, content is critical. Creating original product descriptions that highlight your product’s USPs while keeping SEO in mind can help boost sales and conversions. Plus, they can lead to an increase in your eStore’s visibility and reputation.

Amazon vs eBay: Which Marketplace Suits Sellers the Best

Differences Between Amazon & eBay Marketplaces

Since the debut of e-Commerce in the 90s, Amazon and eBay have been two most sought after marketplaces. In their battle for market supremacy Amazon has emerged the winner of late, leaving eBay way behind.

In early days, eBay was the dominant company, reinventing itself as a clearinghouse for resellers from an auction house. However, Amazon later emerged as a retailer of gigantic proportions.

The 7 Deadly Sins of eCommerce Marketplace Management

Seven Critical Marketplace Management Mistakes

Customers have time and again exhibited their confidence in online marketplaces. The global digital buyer count has steadily risen through the past decade, now expected to cross 2.14 billion by 2021. Platforms like Amazon, eBay, Walmart, Rakuten, etc. are the dominating players in a landscape that’s set to make nearly $3.46 trillion in 2019.

Clearly, eCommerce markets have made online shopping and selling more approachable than ever. Owing to their utility, they have earned the trust of buyers and sellers worldwide. Unfortunately, the chances of succeeding in eCommerce marketplaces don’t grow with the opportunities.

Trying to stay ahead of the competitive market takes a lot of work. Supervising marketplace management services, optimizing product listings, Amazon/eBay/other platform-based pricing, updates- there’s a lot of juggling on the seller’s part. Amidst that chaos, mistakes slip in. If left unchecked, they balloon into issues that can fatally harm a business.

Your 101 Guide To Multichannel eCommerce Management

Step by Step Guide for Multichannel eCommerce

Most online sellers start their selling journey with one platform or a single marketplace. While that’s the right thing to do, you don’t have to limit yourself to just one. Why sell on just one when you can sell on multiple marketplaces? You might have a well-established eCommerce store of your own, but making your products available on multiple selling platforms can help you reach out to a wider customer base and increase your chances of making a sale.

How To Make It Big As A Walmart Marketplace Seller

After major online marketplace players like Amazon, eBay, AliExpress, etc, the next one in line is Walmart. It only started accepting 3rd party sellers since 2016 and has become quite the rage now. Walmart receives around 100 million visitors on a monthly basis. Well, that’s a fairly large audience base to expose your products to, right? And with the holiday season already here, the visitor traffic will probably go even higher.

3 Sure and Simple Tips for Selling More in the Holiday Season

The holiday season is almost here, the season for consumers to shop more and businesses to sell more. For shoppers, holidays are all about great deals and irresistible discounts and for sellers, it’s about sales numbers and profit margins.

Going by the trend, online sales during the holiday season are expected to surpass last year’s records. According to an analysis by Adobe Digital Insights, online sales during the holiday season (November and December 2019) are set to touch a whopping $126 billion this year.

That’s a huge number and it signifies a lot of purchasing potential. eCommerce sellers and online businesses are gearing up to boost holiday sales for Black Friday and the entire holiday season. More people are comfortable buying online, compared to retail stores, which makes.the holiday season a golden chance for an online business to sell more and make higher profits.

Product Photography Hacks – Capturing Incredible Shots With A Smartphone

Gone are the days when capturing high-quality photographs was a task performed by experts, using high-end equipment. Today, you don’t have to hire an expert or invest in an expensive DSLR camera for product photography unless the sales start rolling in. You can easily come up with high-quality product photos for your online store using your smartphone and some photo editing mobile apps. Excited to know how to capture incredible shots with a smartphone? If so, do check out this comprehensive professional product photography guide.

Amazon Competitor Analysis – A Quick Checklist

With over 1 million sellers joining Amazon in 2018, it is evident that there has been a substantial increase in the number of new entrants on the world’s number one marketplace. And as a result, competition among sellers has increased manifolds. In such a scenario, staying ahead of the competition has become all the more challenging. If you intend to stay ahead and stand out from your competitors, conducting an in-depth competitor analysis is a great idea and an effective way to gain an edge over them.

How eCommerce Content Enrichment Services Drive Your Sales

The average cart abandonment rate in eCommerce is in excess of 69% and the single most significant factor behind this horrendous rate is lack of pertinent product descriptions. Therefore, if you are running an eCommerce store, enhancing the shopping experience of your buyers with enriched content should be your top priority.

Bringing the customer to the checkout page in itself is a tedious task and takes a lot of effort and persuasion. When the buyer leaves the cart on the last step, it is no less than a tragedy. You can avoid this loss of business adopting eCommerce content enrichment. If you are not an expert on this important business function it is best to seek eCommerce content enrichment services of a specialized service provider. Successful retailers often outsource catalog management and simply concentrate on their core business – sales.

Writing enriched product descriptions with relevant information is a niche task that calls for special skills and industry experience. Instead of hiring expensive resources with these skills you should outsource your product data enrichment services to a vendor that gives you easy access to such resources. They provide contextual and useful information to your visitors and help you drive sales.

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Author: The Team4eCom Blog