How to Write Good Product Descriptions That Sell-3 Tips with Examples

3 Tips for Product Descriptions Writing

Writing product descriptions is an odd art. It’s basically stringing up words that can get you sales. At the same time, it’s a balancing act between appeasing a ranking algorithm and solving a customer’s query. 

Like we said, odd! 

And yet, if you don’t master this art, your online sales figures are as good as doomed. After all, there’s a reason why product content writing services have such a massive fanfare in eCommerce circles! 

  • 87% of shoppers consider product content a crucial factor when buying online
  • 50% of customers return products because the item didn’t match its descriptions
  • 98% of buyers abort the idea to buy a product because of inaccurate/incomplete description 

Clearly, content is critical. Creating original product descriptions that highlight your product’s USPs while keeping SEO in mind can help boost sales and conversions. Plus, they can lead to an increase in your eStore’s visibility and reputation. 

Continue reading “How to Write Good Product Descriptions That Sell-3 Tips with Examples”