How to Write Good Product Descriptions That Sell-3 Tips with Examples

3 Tips for Product Descriptions Writing

Writing product descriptions is an odd art. It’s basically stringing up words that can get you sales. At the same time, it’s a balancing act between appeasing a ranking algorithm and solving a customer’s query. 

Like we said, odd! 

And yet, if you don’t master this art, your online sales figures are as good as doomed. After all, there’s a reason why product content writing services have such a massive fanfare in eCommerce circles! 

  • 87% of shoppers consider product content a crucial factor when buying online
  • 50% of customers return products because the item didn’t match its descriptions
  • 98% of buyers abort the idea to buy a product because of inaccurate/incomplete description 

Clearly, content is critical. Creating original product descriptions that highlight your product’s USPs while keeping SEO in mind can help boost sales and conversions. Plus, they can lead to an increase in your eStore’s visibility and reputation. 

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Product Photography Hacks – Capturing Incredible Shots With A Smartphone

Hacks for product photography

Gone are the days when capturing high-quality photographs was a task performed by experts, using high-end equipment. Today, you don’t have to hire an expert or invest in an expensive DSLR camera for product photography unless the sales start rolling in. You can easily come up with high-quality product photos for your online store using your smartphone and some photo editing mobile apps. Excited to know how to capture incredible shots with a smartphone? If so, do check out this comprehensive professional product photography guide.

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How eCommerce Content Enrichment Services Drive Your Sales

product description

The average cart abandonment rate in eCommerce is in excess of 69% and the single most significant factor behind this horrendous rate is lack of pertinent product descriptions. Therefore, if you are running an eCommerce store, enhancing the shopping experience of your buyers with enriched content should be your top priority.

Bringing the customer to the checkout page in itself is a tedious task and takes a lot of effort and persuasion. When the buyer leaves the cart on the last step, it is no less than a tragedy. You can avoid this loss of business adopting eCommerce content enrichment. If you are not an expert on this important business function it is best to seek eCommerce content enrichment services of a specialized service provider. Successful retailers often outsource catalog management and simply concentrate on their core business – sales.

Writing enriched product descriptions with relevant information is a niche task that calls for special skills and industry experience. Instead of hiring expensive resources with these skills you should outsource your product data enrichment services to a vendor that gives you easy access to such resources. They provide contextual and useful information to your visitors and help you drive sales.

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Advantages Of Data Cleansing Services for An eCommerce Business

eCommerce Data cleansing services

What is the point of collecting data if you cannot utilize it for your business’ growth? Some businesses spend years to understand their customers, while you can find the answers to all your questions in the data. Data may be customers’ chats, complaints, and sales numbers for you, but it also includes your customers’ behavior, traditions, values, likes & dislikes, and holds the key to defining your future business goals. If you examine the data carefully, it could be the perfect tool to define your customers’ expectations.

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