Customers have time and again exhibited their confidence in online marketplaces. The global digital buyer count has steadily risen through the past decade, now expected to cross 2.14 billion by 2021. Platforms like Amazon, eBay, Walmart, Rakuten, etc. are the dominating players in a landscape that’s set to make nearly $3.46 trillion in 2019.
Continue reading “The 7 Deadly Sins of eCommerce Marketplace Management”
Most online sellers start their selling journey with one platform or a single marketplace. While that’s the right thing to do, you don’t have to limit yourself to just one. Why sell on just one when you can sell on multiple marketplaces? You might have a well-established eCommerce store of your own, but making your products available on multiple selling platforms can help you reach out to a wider customer base and increase your chances of making a sale.
After major online marketplace players like Amazon, eBay, AliExpress, etc, the next one in line is Walmart. It only started accepting 3rd party sellers since 2016 and has become quite the rage now. Walmart receives around 100 million visitors on a monthly basis. Well, that’s a fairly large audience base to expose your products to, right? And with the holiday season already here, the visitor traffic will probably go even higher.
Continue reading “How To Make It Big As A Walmart Marketplace Seller”
The holiday season is almost here, the season for consumers to shop more and businesses to sell more. For shoppers, holidays are all about great deals and irresistible discounts and for sellers, it’s about sales numbers and profit margins.
Gone are the days when capturing high-quality photographs was a task performed by experts, using high-end equipment. Today, you don’t have to hire an expert or invest in an expensive DSLR camera for product photography unless the sales start rolling in. You can easily come up with high-quality product photos for your online store using your smartphone and some photo editing mobile apps. Excited to know how to capture incredible shots with a smartphone? If so, do check out this comprehensive professional product photography guide.
Continue reading “Product Photography Hacks – Capturing Incredible Shots With A Smartphone”
With over 1 million sellers joining Amazon in 2018, it is evident that there has been a substantial increase in the number of new entrants on the world’s number one marketplace. And as a result, competition among sellers has increased manifolds. In such a scenario, staying ahead of the competition has become all the more challenging. If you intend to stay ahead and stand out from your competitors, conducting an in-depth competitor analysis is a great idea and an effective way to gain an edge over them.
Continue reading “Amazon Competitor Analysis – A Quick Checklist”
The average cart abandonment rate in eCommerce is in excess of 69% and the single most significant factor behind this horrendous rate is lack of pertinent product descriptions. Therefore, if you are running an eCommerce store, enhancing the shopping experience of your buyers with enriched content should be your top priority.
Continue reading “How eCommerce Content Enrichment Services Drive Your Sales”
What is the point of collecting data if you cannot utilize it for your business’ growth? Some businesses spend years to understand their customers, while you can find the answers to all your questions in the data. Data may be customers’ chats, complaints, and sales numbers for you, but it also includes your customers’ behavior, traditions, values, likes & dislikes, and holds the key to defining your future business goals. If you examine the data carefully, it could be the perfect tool to define your customers’ expectations.
Given that as many as 32% marketers think that visual content is the most prominent factor contributing to product sales, it becomes imperative for online sellers to put up high-quality, enticing photos on their product detail page, effectively grabbing the attention of the potential customers. And it goes without saying that Amazon is no exception.