Shoppers love the Holiday season; it’s their favorite time of the year to grab the best deals and hottest discounts. That automatically makes it the perfect time for sellers to recenter their strategies and engage more consumers.
With around 138 million active buyers searching through eBay for the best deals of the holiday season, sellers have a great chance to boost sales. However, the competition is only getting more challenging. To secure this opportunity and improve sales, sellers must work on eBay listing optimization, inventory restructuring, and other methods to attract consumers.
During the current coronavirus outbreak, most Amazon sellers are finding it difficult to cope up with the recent changes in its policies, ever increasing demand patterns, supply chain delays, surges in seller fees, and whatnot! Glance through the various ways you can continue to sail smooth on Amazon with a robust selling strategy:
1. Keep Abreast Of Amazon’s Policy Changes
The first interim policy change pertaining to COVID-19 took place in the month of March, 17th march 2020, to be precise. It entailed restrictions on FBA inventory shipments for non-essential items at its EU and US warehouses, along with acceptance of products that are high on demand, but deemed as essential now. This policy change was crucial to free up warehouse space for essential items such as groceries, household staples, baby necessities, medical supplies, pet supplies, beauty products, and more. All of these are apparently the most needed products that customers require to stay healthy and safe while being constricted to stay at the comfort of their home during these unprecedented times.
It was a state of bewilderment for Amazon sellers, especially the ones who are earning revenue by selling non-essential items. And as every consumer or potential buyer is forced to stay at home, the demand for some items, such as books, craft supplies, toys and games, and home office supplies is increasing immensely. Sellers are having a hard time meeting these high demands in the light of the current FBA inventory shipment restrictions.
To make matters worse, Amazon has forbidden the creation of new listings for products pertaining to the novel coronavirus., including face masks and hand sanitizers. Additionally, it is also keeping a check on its marketplace for any false or misleading claim made in backend search terms and product descriptions. Recently, Amazon barred over a million product listings claiming such false COVID-19 claims. This calls for a routine auditing of Amazon listings by the sellers to not only prevent suspension of the seller account, but also ensure compliance of Amazon’s policies.
After major online marketplace players like Amazon, eBay, AliExpress, etc, the next one in line is Walmart. It only started accepting 3rd party sellers since 2016 and has become quite the rage now. Walmart receives around 100 million visitors on a monthly basis. Well, that’s a fairly large audience base to expose your products to, right? And with the holiday season already here, the visitor traffic will probably go even higher.
The holiday season is almost here, the season for consumers to shop more and businesses to sell more. For shoppers, holidays are all about great deals and irresistible discounts and for sellers, it’s about sales numbers and profit margins.
Going by the trend, online sales during the holiday season are expected to surpass last year’s records. According to an analysis by Adobe Digital Insights, online sales during the holiday season (November and December 2019) are set to touch a whopping $126 billion this year.
That’s a huge number and it signifies a lot of purchasing potential. eCommerce sellers and online businesses are gearing up to boost holiday sales for Black Friday and the entire holiday season. More people are comfortable buying online, compared to retail stores, which makes.the holiday season a golden chance for an online business to sell more and make higher profits.
With over 1 million sellers joining Amazon in 2018, it is evident that there has been a substantial increase in the number of new entrants on the world’s number one marketplace. And as a result, competition among sellers has increased manifolds. In such a scenario, staying ahead of the competition has become all the more challenging. If you intend to stay ahead and stand out from your competitors, conducting an in-depth competitor analysis is a great idea and an effective way to gain an edge over them.
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